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Pabst Blue Ribbon is just regular American beer. So why are sales up 25%? Because it’s hip; college kids drink it. And I’m not surprised. The news, via Ad Age:
The answer, wholesalers and beer-marketing experts said, is likely found in marketing activity that occurred long before the current recession. Back in 2004, Pabst executed [...]
Filed under: good idea! | Tagged: beer, pabst blue ribbon, pbr | Leave a Comment »
Iron City beer is going down all over Pittsburgh today, after one of the best Super Bowls ever.
Although they’ve got some manufacturing problems to fix, they’ve been around since 1861 and they know their customers. Take their special packaging for hunting season: a camo box. On the back, a shooting target (note the “drink responsibly” [...]
Filed under: Uncategorized | Tagged: beer, iron city, nfl, pittsburgh brewing, super bowl | 1 Comment »
