Riding around town on a bicycle, running errands the other day, and I came across an old, neglected car. Looked like a Mercury Montclair from 1964 — one of the cooler cars from my past (I think one of my uncles had a white one; probably Marian). One of the more distinctive roof lines, for [...]
Filed under: business decisions | Tagged: gm, bob lutz, mercury, fastlane, schaefer beer, ad jingles, marketing metrics, branding, differentiation | Leave a Comment »
