GoDaddy.com saw its first Web traffic spike during the Super Bowl about 15 minutes after its first commercial ran, Web technology firm Akamai reported Sunday night.
Traffic to the site jumped to 433,206 visitors per minute at 7:30 ET, then was sustained at about 134,328 visitors for about 10 to 15 minutes after the an ran. That compares to 10,000 per minute on average for the site, Akamai said.
The spots did give the mostly male viewers incentive to go online to view their conclusions.
How much of that traffic translates into domain registrations or site hosting remains to be seen. Good use of TV to boost response — the sales message is repeated on their Web site.
My favorite spot was the Doritos “Crystal Ball:”