Johnny Rotten’s Butter

Brilliant idea using John Lydon (a.k.a. Johnny Rotten of the Sex Pistols) in a TV commercial for Country Life butter, according to Billboard:

Sex Pistols singer John Lydon’s appearance in a TV commercial for Country Life butter in the U.K. has helped sales rise by 85% over the last quarter, according to parent company Dairy Crest’s interim management statement.

Citing a slight rise of 4% in group sales for the nine months ending Dec. 31 2008, the company pinpoints Lydon’s “Great British Butter” endorsement as a key factor in keeping its head above water after a reduction in doorstep sales and increasing milk prices made for a potentially challenging third quarter.

Coupled with “strong promotions,” the company experienced an 85% increase in volume sales for its ‘spreadable’ brands in the quarter ending Dec. 31 2008.

The commercial — featuring the rocker dressed head to toe in tweed – screened on major terrestrial and digital satellite channels from Oct. 1 until early Dec. 2008. It was part of a £5 million ($8.8 million at Oct. 2 rates) relaunch campaign by Country Life butter.

The campaign was created by Grey London. Nice job, with real results.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: