Betty Crocker App

You can be the wonderful woman who dreams up the nicest new treats! Use our good cake mixes, so the routine work’s all done. You add the special touches that matter.

You don’t see good ad copy like that often. Does this mean she’s gone? Where’s your Better Crocker now?

On your iPhone.

Say you’re travelling and you get the urge to bake a bundt cake — an Almond Pound Cake with Cherry-Berry Sauce.  No Internet connection at grandma’s house? No problem: get the iPhone and click on your new app: the Better Crocker Mobile Cookbook. It’s cool and it’s free, according to Mobile Marketer:

The iPhone application is a mobile version of the Betty Crocker Cookbook. It is free and includes 4,000 tried-and-true recipes.

“General Mills’ strategy is to make our content available in places and devices where our consumers can benefit from the information,” said Mike Bettison, Web site manager at General Mills, Minneapolis, MN. “The strategy with the iPhone application is a great example.

“We’re watching smart phone adoption with interest and the Betty Crocker Mobile Cookbook, which offers about 4,000 recipes from BettyCrocker.com, is a good opportunity to expand our reach,” he said.

Every business should be thinking of ways to get their products/services on the iPhone via a custom app. That’s just smart marketing. From the people who came up with Box Tops for Education, would you expect anything less?

Bundt cake? You know where I was going with that. One of my favorite movie scenes, from My Big Fat Greek Wedding

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