Good Creative

If you were born before 1970, you probably remember the American Tourister TV commercial. Yes, the one with the gorilla.

Not only was it a good idea, but the copywriting was superb…

“Dear clumsy bellboys, brutal cab drivers, careless doormen, ruthless porters, savage baggage masters and all butter-fingered luggage handlers all over the world, have we got a suitcase for you.”

Roy Grace was the art director, who also gets credit for this VW spot…

No, they don’t make them like they used to. However, that doesn’t mean the advertising landscape is barren of good ideas and execution. Take, for instance, the “Mac vs. PC” ads. I love them…

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