The Drumbeat of Social Media

Bet you can’t help but hear the drums of social media. If you’re in marketing, you’d better get used to it.  The drumbeats are getting louder and louder.  Can you keep a beat?

Seems many are getting it, with “social networks/applications” a top priority for top marketers, according to a study released by the Society of Digital Agencies, released last month…

Social Media is propelling the rise of the Consumer:

“Rather than spending another misguided year trying to “engineer” viral campaigns that will propagate themselves, regardless of consumer intentions, it’s time to refocus our marketing efforts to align with the way that people actually behave.” – Ivan Askwith, Big Spaceship

“2010 will be the year that social media-fueled technology and behavior is responsible for more content consumption choices than ever before. As the media landscape becomes increasingly fragmented, marketers will need to become more nimble than ever, and start getting on the leading edge of trends, as opposed to waiting for them to emerge.” – Ian Schafer, Deep Focus

“The most effective digital platforms have shifted from “disruptive” to “productive” by providing a service or utility…[They] fundamentally change the approach from “how we reach our customers” to “how we make their lives better.” – Ken Martin, Chief Creative Officer, and Ivan Todorov, CEO & CTO, Blitz

81% of brand executives expect an increase in digital projects in 2010, so it’s no surprise words like “social media” are included in almost every communicator’s job description. If not, it should be.

Social media gives marketers an alternate,  better way to communicate and interact with their customers, prospects and various publics (employees, investors, vendors and communities where they operate). This has become the norm for many successful companies and organizations. Some are doing it right, while others start, for example, a Twitter feed or a Facebook page and fail to update it consistently.

Thousands more have yet to realize the benefits, so I’d say the outlook for us “drummers” is indeed very interesting and exciting. What does every good band need? A drummer!

Boom-boom-boom.

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One Response

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