An Authentic Business

The piece in the current issue of Inc. magazine on Five Guys Burgers and Fries impressed me so much that I’ll need to visit one of their local outlets.

Here’s an excerpt…

When we first opened, the Pentagon called and said, “We want 15 hamburgers; what time can you deliver?” I said, “What time can you pick them up? We don’t deliver.” There was an admiral running the place. So he called me up personally and said, “Mr. Murrell, everyone delivers food to the Pentagon.” Matt and I got a 22-foot-long banner that said ABSOLUTELY NO DELIVERY and hung it in front of our store. And then our business from the Pentagon picked up.

Focus on your customers by giving them a good quality product and they’ll take care of you.

Oh, look: there’s one in Edison (Wicks Plaza). I’ll have to go there soon.