Stay Ready

I placed 3rd in my age group in a NASTAR race on Saturday. First time in a couple of years. I was stuck in the bronze medal category for some time —  not anymore. I’m back in the silver category.

Thanks to my brightly-colored jacket, the photographer had no trouble finding me. He was ready.

When skiing, it’s important to stay on your skis and lean forward. Just as it is in marketing: stay ready for anything you come across down the slope.

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