The Answer: A Good Product

Excellent post by Kathy Sierra on gapingvoid.com, “Pixie Dust & The Mountain of Mediocrity.” If you’re in marketing, then you simply must read it…

So, why are people still so convinced that social media and all related buzzwords are The Answer? It has always appeared that if the product is truly crap, “your social media strategy won’t save you.” Even the social media gurus agree on that one. But it seems the opposite end is true as well… If the product makes the users awesome (at whatever the product is helping them do), no special secret magic pixie dust sauce is needed either.

Oh, social media does play a massive role in the success of a product that people love, but it is not the product-to-users “engagement” that matters, it is users-to-users (and users-to-potential-users). If people love what a product, book, service let’s them *do*, they will not shut up about it. The answer has always been there: to make the product, book, service that enables, empowers, MAKES USERS AWESOME. The rest nearly always takes care of itself.

Thanks to Brian Reich for the heads-up.

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