C.V.

ANDREW A. TYTLA


Summary

A seasoned marketing and communications professional with expertise in generating consistent results, bringing over 20 years of solid experience in:

  • International and U.S. market positioning & branding.
  • Consistently leading creative and technical teams toward tangible accomplishment.
  • Optimizing traditional and contemporary marketing methods and tactics.
  • Developing brand and content strategies for corporate Web sites, publications, and other materials, ensuring the tone, voice, message, quality and consistency support the corporate brand.
  • Communicating across the business experience spectrum, internally and externally.

Education

M.B.A. — Marketing/Advertising Management, Fordham University, New York, N.Y. (1983)

B.S. — Marketing, Fordham University, Bronx, N.Y. (1989)

Coursework in Humanities – Ukrainian Catholic University, Rome, Italy (1978)


Professional Experience

GS1 US Lawrenceville, N.J.

October 2010 to January 2011: Solutions Marketing Specialist

  • Created and developed go-to-market messaging for a new Solution Partner Program for this global standards-setting organization in the U.S. (formerly known as the Uniform Code Council), unifying discrete barcode and EPC/RFID reseller and service provider programs.

MARKETING ARTIST, L.L.C. Metuchen, N.J.

January 2009 to present: Principal

  • Leading an active consulting practice specializing in corporate and marketing communications, with a primary focus on contemporary Web sites and social media.
  • Editor and moderator of ReallyRocketScience.com, an online community for the satellite communications and commercial space industries.

SES S.A. Princeton, N.J.

SES AMERICOM

November 2001 – December 2008: Marketing Communications Manager

  • Managed multiple Web sites, including content strategy and management systems, international user experiences in as many as eight languages, organic search-engine optimization, and creative direction.
  • Built and executed social media strategy for the company under direction of the CEO.
  • Successfully managed multiple advertising campaigns, consistently leading the effort in achieving creative and media objectives.
  • Led strategic development of integrated marketing campaigns targeting broadcast television, cable networks, the U.S. Government and satellite service resellers.
  • As part of a $3 million branding campaign focused on the Washington D.C. Market, managed a team of consultants and the design, development and launch of two overhauled Web sites and a corporate blog in less than six months. Campaign included television, radio, online and print advertising.
  • “Stevie” Award finalist in 2005, 2007 and 2009 (American Business Awards) for integrated B-to-B campaigns.
  • Co-authored corporate blogging policy and guidelines, working with executive, legal and communications teams.
  • Multiple SES Management Awards and recognition, including one for leading the overhaul of the company’s Intranet using only internal resources.

GENERAL ELECTRIC COMPANY Princeton, N.J.

GE American Communications, a GE Capital Company

January 1999 to November 2001: Manager, Marketing

  • Responsible for leading a highly successful Six Sigma project in evaluating trade show effectiveness. Project’s conclusions resulted in an immediate 11% cost reduction.
  • Introduced services in new international markets in Europe, Asia and South America.
  • Principal member of e-Business team, a cross-functional entity of sales, finance, and engineering managers establishing leading-edge relationship marketing strategies and tactics; launched two customer extranets.
  • Credited with doubling advertising impressions, while reducing CPMs by 75%.
  • Produced live video broadcasts originating from Kazakhstan and French Guiana to global audiences, using terrestrial, satellite and IP-multicasting/streaming technologies.
  • Selected as delegate to the GE global communicators conference in 1999.
  • GE Summit Award: September 2000 (for top performer in department).

SMITHSONIAN INSTITUTION New York, N.Y.

Smithsonian and AIR&SPACE Magazines

March 1991 to December 1998: Events/Production Manager

  • Managed national advertising sales events and outings, cultivating relationships with high-end corporate clients and senior ad agency executives.
  • Continually improved quality of national events through effective programming/scheduling and superior site/venue selection.
  • Responsible for design, development and production of promotional materials for national sales staff.
  • Instituted the creation of and production of trade ads in-house, resulting in a direct cost savings of $450,000 while increasing Smithsonian’s visibility in the marketplace. Campaign consistently earned highest readership/recall scores in Advertising Age (Starch/INRA Hooper, 1993).
  • Conceived and co-produced the Smithsonian Jazz Masterworks Orchestra’s New York City debut at a dinner dance for advertisers in 1992.
  • Marketing Person of the Year: April 1996 (Smithsonian, Advertising Department).
  • Grand Prize winner, 4-color Poster Category – Annual International Printing Craftsmen/Rochester Printing Club Graphic Arts Competition, 1994.
CLARK/LEONARD ASSOCIATES, INC. New York, N.Y.
March 1985 to March 1991: General Manager
  • Responsible for business operations of family-owned commercial art studio serving the advertising, public relations, and publishing industries.
  • Successfully maintained profitability through operational efficiency and diversification during revolutionary changes in graphic arts.

Skills

  • Conceiving, developing and executing advertising and branding campaigns
  • Creating, building and maintaining Web site content.
  • Sales lead generation, customer relationship management, and demand creation.
  • Selecting, mentoring and developing junior executives.
  • Electronic publishing and software, including Adobe Creative Suite and Microsoft Office.
  • Using WordPress and Blogger for content management and blogging.
  • Enterprise systems and applications such as SAP, Siebel, Oracle and NPS Fiona.
  • Capable of leading development teams in HTML, PHP, CSS, Java, Flash and Drupal.
  • Compliance training in International Traffic in Arms Regulations (ITAR), relating specifically to satellite communications systems.
  • Fluency in Ukrainian.

  • Stevie” Award finalist in 2005, 2007 and 2009 (American Business Awards)

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