Think Small

Earlier today, I was reminded of how insanely great the Volkswagen ads of the 1950s and 1960s were, which was named the best campaign of the century by Ad Age.

Good design and excellent copywriting will always sell your product or service. In the ad above, the lead paragraph alone is simply brilliant: “Women are soft and gentle, but they hit things.”

Using today’s standards, the ad may have been rejected for being sexist. But you have to admit: focusing an entire ad on just one selling point is a really good idea.

When I see simple ads in today’s media, I appreciate it — and you should, too.