Power Consumption

Google PowerMeter will be a serious new product introduction, probably by the end of this year.

I like it already.

Microsoft Hohm, naturally, is the “competition.” Bing it on.

Making Viral

Nice video, ey? A seemingly amazing feat of engineering. Is that dude crazy? Or did he have superior preparation and testing before he slid down the slide?

It got thousands upon thousands of view when first released, and, undoubtedly, had its share of critics and hoax-hounds. Turns out they were right: it was a crafty move by an agency for Microsoft Deutschland

Marketing giant MRM Worldwide, who created the campaign on behalf of Microsoft Germany, issued a statement saying: “We really enjoyed the discussion about whether our film was real or not.

“At the beginning we didn’t want to tell at all, but after reading several people’s comments, who were seriously thinking about trying this on their own, we decided to reveal officially that we used some digital magic to make the film.


The spoof was created in a series of stages: first an MRM employee registered a website for make-believe engineer “Kammerl”, where the viral was hosted from.

For the footage itself, a stuntman was used to slide down a slope, secured by a rope.

This was added to an animated sequence of a body flying through the air, with another real shot of the stuntman jumping into the pool at the end.

The entire sequence was then meticulously edited to make it look like a single take.

MRM said the point of the viral campaign was “to entertain people and to demonstrate the unbelievable possibilities of good planning”.

“With Megawoosh, we developed a viral campaign for Microsoft Germany which generated unbelievable response in communities, in just a few hours,” it added.

I’m not sure this type of manufactured viral program is in the best interests of the customer. Sure, it got heaps of short-term attention and response — and it was probably cost-effective. However, I’m not convinced this makes a lasting, favorable impression for Microsoft’s efforts in Germany.


Google CEO Eric Schmidt on Microsoft’s new Bing.com search service: “They do this about once a year.”

Fox Business Channel has the video.

Touch-Screen Monster

I remember reading about Microsoft’s touch -screen table a while back and thought it was very cool.

Seeing it featured on Engadget was entertaining:

Yep, you read that right — Microsoft’s $17,000 big-ass touchscreen table requires a keyboard and mouse to set up, something which isn’t noted in any of the marketing or manuals. Ouch. Hopefully that’ll get fixed before this thing ships to consumers in 2011…

I don’t get it.