C.V.

ANDREW A. TYTLA

Summary

A senior marketing and communications professional with expertise in generating consistent results, bringing over 20 years of proven management experience in:

• International and U.S. market positioning & branding.
• Predicting and managing multi-million dollar marketing budgets in telecommunications, publishing, and the non-profit sector.

Education
M.B.A. — Marketing/Advertising Management, Fordham University, New York, N.Y.
B.S. — Marketing, Fordham University, Bronx, N.Y.

Professional Experience

MARKETING ARTIST, L.L.C. — Metuchen, N.J.
2009 to present: Principal

• Established consulting practice specializing in corporate and marketing communications planning and execution, utilizing traditional and social media.
• Editor of ReallyRocketScience.com, an online community serving the satellite communications and commercial space industries.

SES S.A. — Princeton, N.J.
SES AMERICOM
2001 – 2008: Marketing Communications Manager

• Led strategic development and tactical execution of marketing campaigns for an international satellite communications company whose customers included Dish Network, NBC Universal, MTV Networks, Comcast and the U.S. Government.
• As part of a $3 million branding campaign focused on the Washington D.C. Market, managed a team of consultants and the design, development and launch of two overhauled Web sites and a corporate blog (www.reallyrocketscience.com) in less than six months. Campaign included television, radio, online and print advertising.
• Executed corporate and service branding for media (television and radio broadcasting), commercial data and government sales divisions, maintaining consistency through two major changes in senior leadership.
• Responsible for creating eight-language Web site for international services.
• Selected by CEO to build and execute social media strategy for the company.

GENERAL ELECTRIC COMPANY — Princeton, N.J.
GE American Communications, a GE Capital Company
1999 to 2001: Manager, Marketing

• Responsible for leading a highly successful Six Sigma project in evaluating trade show effectiveness. Project’s conclusions resulted in an immediate 11% cost reduction.
• Introduced services in new international markets in Europe, Asia and South America.
• Principal member of e-Business team, a cross-functional entity of sales, finance, and engineering managers establishing leading-edge relationship marketing strategies and tactics; launched two customer extranets.
• Credited with doubling advertising impressions, while reducing CPMs by 75%.

SMITHSONIAN INSTITUTION — New York, N.Y.
Smithsonian and AIR&SPACE Magazines
1991 to 1998: Events/Production Manager

• Managed national advertising sales events and outings, cultivating relationships with high-end corporate clients and senior ad agency executives.
• Continually improved quality of national events through effective programming/scheduling and superior site/venue selection.
• Responsible for design, development and production of promotional materials for national sales staff.
• Instituted the creation of and production of trade ads in-house, resulting in a direct cost savings of $450,000 while increasing Smithsonian’s visibility in the marketplace. Campaign consistently earned highest readership/recall scores in Advertising Age (Starch/INRA Hooper, 1993).
• Conceived and co-produced the Smithsonian Jazz Masterworks Orchestra’s New York City debut at dinner dance for advertisers in 1992.

CLARK/LEONARD ASSOCIATES, INC. — New York, N.Y.
1985 to 1991: General Manager

• Responsible for business operations of family-owned commercial art studio serving the advertising, public relations, and publishing industries.
• Successfully maintained profitability through operational efficiency and diversification during revolutionary changes in graphic arts.

Prior Relevant Business Experience

• Assistant media planner with Compton Advertising (Procter & Gamble and Johnson & Johnson accounts).
• Partner/general manager of a resort hotel (Catskill Mountains, New York).
• Bookkeeper/front end manager in Northeast U.S. grocery chain.

Skills

• Sales lead generation, customer relationship management, and demand creation.
• Selecting, mentoring and developing junior executives.
• Electronic publishing and software, including Adobe Creative Suite and Microsoft Office.
• Enterprise systems and applications such as SAP, Siebel and Oracle.
• Fluency in Ukrainian.

Honors and Awards

• “Stevie” Award finalist in 2005, 2007 and 2009 (American Business Awards).
• Management Awards in 2003 for Intranet Overhaul and Board of Directors meeting (SES).
• GE Summit Award: September 2000 (for top performer in department).
• Marketing Person of the Year: April 1996 (Smithsonian, Advertising Department).
• Grand Prize winner, 4-color Poster Category – Annual International Printing Craftsmen/Rochester Printing Club Graphic Arts Competition, 1994.

• “Stevie” Award finalist in 2005, 2007 and 2009 (American Business Awards)